Pager Website
Project: Pager Website Redesign
Role: Creative Director
Managed design, content and production for the Pager website redesign and digital assets.
Healthcare is complicated. Patients are overwhelmed. They don’t know where to turn and are skeptical that any product will be easy or helpful in their time of need. Pager should provide an easy, accessible and transparent experience to build trust and guide patients to the care they need.
By analyzing our users, competitors, common healthcare use cases and historical data within our product, we were able to better understand user needs and pain points. In turn, this helped us set our priorities to develop a roadmap and comprehensive journey.
