Cruzan Rum
Project: Experiential Marketing Campaign
Role: Senior Producer
For this national tour of the Cruzan Rum brand, "the most honored rum distillery in the world," I managed planning, logistics and onsite execution of these large-scale, purpose-focused public and private events.
Event Elements
Elements include a 20x20 footprint, reclaimed metal roof, wood bar, reclaimed barrel top and high top tables, adirondack chairs, chalkboards, games, shirts, fedora hats, pins, beach towels, sunglasses, cocktails and more.
Island Spirit Fund
The tour also promoted the Island Spirit Fund, which was created by Cruzan Rum in the aftermath of Hurricane Maria to support disaster relief efforts in the U.S. Virgin Islands and across the United States to help rebuild and renew communities impacted by storms of all kinds.
Musical Performances
We also had musical performances by artist Pressure Busspipe, a reggae artist from the U.S. Virgin Islands, to help awaken the island spirit for attendees.